Theme:

Strengthening Market Presence Through Innovative Marketing and Strategic Positioning

Strategic Research Topic Allocation

Each board member will prepare a comprehensive presentation (min 10 minutes), followed by Board deliberations and resolutions.

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1. Defining AcadEx’s Unique Value Proposition

Director: Godwill Yakum

Objective: Establish what makes AcadEx Cognitive different from competitors and why clients should choose the organization.

Focus Areas

• AcadEx’s competitive advantage
• Core value proposition
• Positioning statement
• Key differentiators
• More

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3. Competitive Analysis

Director: Joysline Bihnwi

Objective: Assess the competitive landscape and identify strategies to strengthen AcadEx’s market position.

Focus Areas

• Key competitors
• Competitor strengths and weaknesses
• SWOT analysis
• Market opportunities
• More

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5. Digital Marketing Strategy

Director: Chia Mirriette Fulai 

Objective: Design a digital marketing strategy that increases visibility and generates qualified leads.

Focus Areas

• Website strategy
• Search Engine Optimization (SEO)
• Email marketing
• Lead generation
• More

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6. Social Media Marketing Strategy

Director: Asonglefac Ranibel

Objective: Develop an effective social media strategy to increase engagement and brand awareness.

Focus Areas

• Platform selection
• Content planning
• Audience engagement
• Social media performance metrics
• More

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7. Content Marketing Strategy

Director: Bei Neng Kelly

Objective: Create a content strategy that positions AcadEx as a trusted leader in cognitive education and professional development.

Focus Areas

• Educational content
• Video content
• Blog and article strategy
• Content distribution
• More

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8. Community Engagement Strategy

Director: Ivo Nkonki 

Objective: Develop initiatives that strengthen AcadEx’s online and offline community presence.

Focus Areas

• Audience engagement
• Interactive activities
• Community-building initiatives
• Measuring engagement success
• More

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9. Advertising and Promotional Campaign Strategy

Director: Tamilo scott 

Objective: Develop an integrated advertising plan that increases awareness and drives enrolment.

Focus Areas

• Monthly advertising plan
• Online advertising
• Offline advertising
• Promotional campaigns
• Campaign evaluation
• More

Expected Outcome

By the end of the Board Session, the Board should adopt a unified Marketing and Strategic Positioning Framework for AcadEx Cognitive, with clear resolutions on branding, market positioning, digital marketing, content strategy, advertising, and implementation priorities. This ensures that every research presentation contributes directly to the meeting agenda and produces actionable outcomes for the organization.