This course delves into the origin of the practice of digitalisation,early digital marketing practices and how the aspect of digitalisation has evolved profoundly in today’s digital world. It explains the importance of E-commerce,M-commerce,Online marketing an social media usages that has ease the concepts and practices of sales,distribution,acquisition and consumption of modern day products. Intermediate Marketing learners will.understand various components of a digitalised economy and will.be able to apply these insights in their diverse evaluations and all levels of therein.